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PPC Advertising Model Explained
Pay per click advertising model is pretty simple – Pay to place bids for specific search terms.
This is an extremely targeted form of paid advertising.
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Major advantage -Control is the key to PPC advertising.
Disadvantage –Every other advertiser can compete with
you for the same ability to measure and control their activities.
Contact us today to start your campaign off on the right track.
The Pay-Per-Click Process
gowallygo focuses on your business needs and follows a proven PPC strategy to ensure the success of every PPC campaign we design. Beginning with an in-depth analysis of your business, gowallygo develops a balance between the quality of the traffic against the amount of traffic that can be generated.
Our process involves the following stages
- Triggering
- Click-Through
- Landing
- Interaction
- Measurement and Analytics
- Refinement
A key measure of your PPC campaign success depends on Continuous measurement and analysis. This is an important step and will identify weaknesses and highlight opportunities to improve the campaign performance. Establishing a regular schedule of performance reviews and making adjustments as needed will make the difference between success and failure in your online marketing initiatives.
Traffic is not King
One of the most important things gowallygo conveys to our clients is that more traffic, by itself, is notthe solution to their business problems. There are a tone of places that are willing to sell “bulk traffic”
at a very low price. In 99.9% of these cases, the visitors are very unlikely to ever buy anything and is
one of the most desperate methods of a website promotion ever invented. These visits usually last
from 10 – 20 seconds and the process can be completely automated so that the member doesn’t
even need to sit in front of their computer.
Below is an example a targeted PPC Ad designed by gowallygo. Remember, be concise and target your keywords.
